With over 17.2 million subscribers, Ryan Trahan is one of America’s most successful young entrepreneurs and influencers on YouTube. With a quirky, fun personality, Ryan is best known for his “Penny Series” YouTube videos: adventures where he tries to survive starting with only one penny and trade for as much money as he can make. He also creates a very of content including reviewing 1 star hotels and airlines or weird Amazon products. Recently, he came out with his own line of candy called Joyride, expanding his brand and merch.

Ryan started his entrepreneurship journey as a highschooler, selling water bottles in his school.He then expanded by starting a YouTube channel and vlogging about running. Over the years, he quickly gaianed a following and a multitude of subscribers. His budget saavy videos launched him into a full time influencer career.

What were the secrets to his success? I would argue that his main asset is his likeable personality. He is incredibly approachable and entertaining. Another aspect of his success could be contributed to his niche content. Instead of just reviewing products like other YouTubers, Trahan also analyzes hotels, airports, amusement parks and restaurants. He is incredibly candid in these videos and leaves viewers feeling like they could be his friend. Additionally, Trahan is an excellent storyteller. Through a series of clips and shots, Ryan is able to craft a narrative that entices viewers to keep watching. There are thousands of comments on each of his videos demonstrating that viewers love to engage with his brand and with him as an individual.

A final notable quality of Trahan’s videos are his positivity. Trahan not only want to entertain his subscribers but leave them inspired – that any normal individual could complete this challenge. This positive branding as well as Trahan’s likeable yet quirky personality has led him to be an incredibly successful thought leader in the YouTube space.