Raija Abdelaziz was walking to her car after a night out with her friends when she was approached by a group of men who began to yell inappropriate comments at her. She ran and made it to her car safely, shaken up from the incident, she began to think of what she could do to protect herself. A phone is not always the best form of protection, she looked for something that could be on a person at all times – nothing. So she created her own wearable tech that would call for help at the double press of a button, but the main goal was to also make it stylish as well. Two years later they took their product to the market as Invisawear, now the leading safety device manufacturer and one of the only to make jewelry. The ended up raising millions in funding in their first few years. Now they make hair accessories, key chains, and fitness bands. They also started to make some unisex versions because men need safety too. All devices have a hidden panic button on them and can be programmed to send GPS location services to emergency services. For example, a pre programmed text message is sent to five emergency contacts and 911 via ADT, a home security company. In three years of active sales they have sold over seventy thousand devices with twenty percent of profit being donated to the Beverly Carter Foundation. Abdelaziz’s goal is to prevent sexual assault completely and to make these devices a deterrent that it wont occur in the first place. This is a great example of finding a problem and searching to see if there is a solution and then creating your own solution. This one is even more important because the problem is such a pushing issue today.
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Raija is a successful entrepreneur who is very brave. When her safety felt threatened, she found herself in a very uncomfortable situation. She didn’t want others to experience what she did so she made a bracelet that could make all the difference. This invention is a great example of finding a problem, and solving to insure the safety of people.
This is a great example of someone taking a personal experience that many other people face and creating a solution. It also brings awareness to a serious issue in our society.
I like this product because although the creator faced a dangerous and terrible situation, she was able to spin it in a positive light that could benefit society. The idea is smart because she made it so it doesn’t take long to dial a safety service, not as long as taking out a phone and dialing 911.
This is such an interesting idea. I love how concealed it is. This is truly a great example of good design and how good design can make or break a product. In this case, the good design not only made the product fashionable and stylish but also made it easily concealable and undetectable to someone else. You could quickly let people know where you are without alerting the perpetrator as well.
Good story – a good entrepreneur usually has one. It’s smart to combine jewelry with this device – that way you have it on your person at all times. In a really time sensitive situation, one might not have time to take their phone out of their pocket or purse and call for help, I think this idea is brilliant.
This is a great product! I love how Raija Abdelaziz took a personal experience and turned it into a product to help so many other people. This is such a prevalent problem, and I love how she made this jewelry into something practical while still making it look nice.
This is a great product and one that is sadly needed by many women today. It is always a fear of mine when I am out alone that something will happen and I won’t be able to call for help or defend myself. This product would definitely provide me with some piece of mind and help me if I needed it.
I think this idea and this product is very clever and great for today’s world. From this personal experience, she was able to turn it into a business venture and help others along with herself included. Situations like this are very scary and it is nice knowing that there is some type of protection out there to help it. I really like the fact that they make it unnoticeable and fashionable. That way it is easier to hide and is there if needed. On my own keychain, I ended up getting a protection, fashionable set that includes things like pepper spray and other things like that. I have not ever had to use it but it makes me feel more comfortable and confident going places. Especially when going places by myself it helps to have something like that. I like the fact that her set has a GPS function on it so if needed others would be able to find you.