Jung Hoon Park, known as Sam, proudly serves as the co-founder of JoyBox Media, a thriving enterprise with a heartfelt mission. JoyBoxMedia is dedicated to empowering brands to bridge the gap with the vibrant Gen Z demographic. Sam and his brilliant team specialize in crafting one-of-a-kind content tailored for TikTok, ensuring that businesses can authentically engage with younger audiences. Notably, their creative prowess has left an indelible mark on renowned brands like Torn and Tory & Massari.
Hailing from the vibrant city of Toronto, Canada, Sam Park’s journey to success is marked by resilience and unconventional paths. He faced the challenging decision of dropping out of college not once, but twice, a choice that eventually led him to the esteemed position of CEO at JoyBox. Remarkably, his business’s triumph is not solely attributed to its uniqueness or strategy but rather to Sam’s unwavering integrity and unwavering commitment to delivering top-notch work.
“Doing good work may spread rapidly, but a subpar job travels even faster. Integrity in dealings with customers, friends, and colleagues is the bedrock upon which a robust brand reputation is built. While skills open doors, integrity is the key to staying in the room.”
The tale of JoyBox Media took an unexpected twist when it transitioned from being a shorty-nominated entertainment network, to providing a platform for celebrities, athletes, and creators to share their insights on internet trends. Following its acquisition by GameLancer, the focus shifted towards crafting binge-worthy, short-form content tailored for brands, creators, and networks, all while achieving wide-scale distribution within our parent company, GameLancer.
Sam Park’s entrepreneurial spirit ignited in 2017 when he, alongside Kamar Burke, founded a social media film and photography venture, which served as a haven for creatives to freely express themselves through the lens. However, this venture was not Sam’s maiden foray into entrepreneurship, as he had previously ventured into landscaping, app development, and a multitude of other business endeavors.
As he navigates each day, Sam remains dedicated to the art of gratitude. His core values of integrity and respect extend seamlessly from his personal life into the realm of business. He aspires not only to fortify his own brand but also to inspire fledgling entrepreneurs to persistently show up, maintain consistency, and deliver high-caliber work. His true passion lies in connecting with others and offering assistance, harnessing his gift of communication as a powerful tool. Sam’s most profound and inspiring belief centers around tethering one’s self-worth to purpose rather than the specific work undertaken. This philosophy fosters a liberating environment for creative exploration across diverse business ventures, unburdened by one’s self-identity solely tied to a career.
Park seemed to be ahead of the curve, knowing that companies would soon be relying heavily on Tik Tok to get their products and services out to their younger audience. I also love to see how he is using his strengths of communication to grow his businesses.