Recently our class got to hear from an established entrepreneur named Scott Moran, who is the co-founder of Samcart, a digital retail business meant to help entrepreneurs get their products out in the world. I was intrigued so I did some more research into this company. It condenses all of the hard steps of creating a website, arranging product bundles, figuring out how to add payment options  and more by making it super easy and attractive to potential customers. This can be done for both digital and physical products. The program is designed to adapt to each individual entrepreneur’s needs because the founders themselves know how to draw in, and keep, people.

This is the part I want to focus on. In both the in-class interview and articles that I read, Scott Moran focuses more on the idea of returning customers because they provide more revenue than just one time buyers. This means that it is vital to both cater to people who have come back but also focus on what exactly makes people come back and, conversely, they don’t like. He zeros in on upsells, cross-sells and constantly reaching out through emails.

An up-sell is what a customer sees when they are ready to checkout and then they see a suggestion that would add to their experience or perhaps further their experience with the product they are set on buying. This gives the costumer something else to consider and keeps adds a possible product to purchase.

Cross-selliong is similar but it focuses on suggesting different options for the original product that the customer is already looking at. This gives options and provides the customer with choice which means that they browse for longer.

Scott stresses the need for getting repeat customers but first you have to get them in the first place. There is a need to get people through the gateway, so to speak. Gain access to potential customers’ emails, and then you can send them enticing offers that may get them coming back.

I think what’s an important take away from Samcart’s business model is that an entrepreneur must always be aware of what works and what does not. Not what works for me myself, but what appeals to the people that I am trying to sell something to. This requires foresight and adaptability, which is what I think the Moran brothers display most of all.