Have you ever been scrolling through your social media feed and see a sponsored ad for something beach related pop up? Or maybe it was just something that caught your eye? For me, this happens often and recently it was for a company called Sand Cloud. Sand Cloud is an organization that sells beach related items and donates 10% of their sales to saving marine life. The founders behind Sand Cloud are a couple of young men who felt that there was a need for increased funding to be provided to already operating organizations in their area. This need revolved around marine life, from physically saving them to legislative acts to protect and care for them. These entrepreneurs had a passion which in itself is a unique quality. Another unique quality is their drive to help the community that they currently live in. Sand Cloud not only donates to an organization that is literally in their back yard, the San Diego Coastkeeper, but also four other organizations that are committed to saving marine life. By combining their drive, passion, and knowledge of the members of their community; they were able to come up with a company that would be able to sell beach related items with their logo. They also were able to make a name for the company as a dedicated supporter of a great cause. When individuals can shop at a store that not only has great, fashionable products but also joining a great cause, they are more likely to increase their goods in their shopping cart and continue to come back and shop.
The founders at Sand Cloud show two of the most important traits I feel an entrepreneur needs to have, creativity and a love for the cause they are striving to benefit. They are taking a simple way to sell products and transforming it into a brand that goes further than just paying their wages. The founders of Sand Cloud inspire me to make future business adventures more than just an income and benefit more than just myself. I have learned from these young entrepreneurs that you do not have to travel across the world to make a difference. There are always people and things that could benefit from a little passion, hard work, and innovation. So next time you see that ad while scrolling through your news feed, take a second to think about all the details involved in creating it.
I love how these guys saw a need and had a passion to help marine life and based their product around that. This way, customers are getting awesome apparel and they know that by buying it, they are also benefiting a good cause.
I think it is awesome what these people are doing for marine life! There is clearly a problem and this is a very unique way for people to benefit with a great product, and also allows them to contribute to a great cause.
This seems like an awesome company, and I love the idea that you can buy something from these people that you find intriguing and the money that you buy the product with goes to a great cause. As was mentioned, this is not only a great way for this business to help fund local organizations it is also a great way to market their business and products.
Great blog post! I love how the entrepreneurs of this product truly care about a cause, which is their driving force behind this product. People buy WHY you do things before they buy WHAT you do, and I feel that this product is a great example of one that truly knows their WHY.
This problem sort of took a new approach to the entrepreneurial game. They saw that the problem was that sea life needed to be taken care of, and their solution was to raise money for other organizations that will help to solve this problem. Normally, you see people trying to solve problems by developing a new product that can act as a solution. In this case, they provide the solution by supporting other organizations with their earned funds. Overall, I greatly support this business and the cause that they support. Sea life is very important and relevant to the lives of humans. Great post!
I’m glad that these entrepreneurs came up with an idea that benefits not only themselves or their customers, but the environment from which they are basing their business! Branding their product in this way most definitely differentiates them from similar products from their competition, and allows customers to feel that they made a difference.
I think it’s pretty innovative that these guys want to benefit marine life by selling things that are used by the ocean! People can buy things for their own enjoyment at the beach while also helping restore the ocean.
I really like how they are community based, since the beaches they are saving are right in their backyard. A lot of times we think that to help our community it cannot be a big idea, but these entrepreneurs show us that’s not true.