Sarah, is a young entrepreneur who decided to also go onto college to study Entrepreneurial studies as well. Sarah is a freshman in college and decided to start her own Etsy business her junior year of High School into her senior year. Sarah is a very sweet girl, who devotes her business to creating inspiring, creative bracelets for young girls. She named her shop Amour Toujour Design, also known as “love always” in French. She was pleasantly surprised at how popular her business quickly became over time.
Sarah is very good at also keeping up with the trends, which keeps her target market customers coming back to her site. Especially these last few years, people are more and more interested with the current trends as well as online/small business shopping. With new trends every month, Sarah updates her colors, bead sizes/shapes, and creative sayings that fit in with what younger girls want at the moment. Along with bracelets, Sarah also has some rings she offers on her site as well. The smiley face, which has become more popular, is one of her featured rings.
Sarah’s Etsy shop, which she created at a young age, also shows kids of all ages that they are capable of doing whatever they put their mind to. Sarah had also found, that she is capable of creating something special as well. Sarah continues to continue her shop into college and hopefully further her designs with a few more entrepreneurial tactics up her sleeve after college. Etsy is a great platform for any young entrepreneur who wants to put their designs/products out to the public eye. Sarah is a great example of how you can take a product or design and make a little profit on the side. Her products are fun, creative, and trendy, and definitely worth checking out!
What a sweet story! I love the fact that you pointed out Sarah’s ability to keep up with the trends and adjust her products accordingly. It seems like Sarah has the right balance between widespread appeal countered with a specific enough product to fit into a niche in the jewlery-world.