Styles are always changing within society. Vintage, old, and antique all are prevalent terms in today’s fashion and daily dress. Sarah Sebastian started the small, mostly online, company JoJo & Sofia. Named after her two grandmothers, she started a company that focuses on obtaining whole sale vintage items and incorporating them into men’s dress accessories and women’s necklaces. Sarah is an excellent example of an entrepreneur, she took a passion and recognized the want for unique vintage dress accessories. She first started with tie clips and has since expanded to also selling pocket squares and women’s necklaces. The growth that her company has displayed and the unique niche she is working within contribute to the entrepreneurial character that she owns.
I highly recommend checking out this interview Sarah had talking more about her company!
http://eventjoeproject.tumblr.com/post/47188465040/get-to-know-sarah-sebastian-creator-of
Being an entrepreneur in the fashion industry is extremely relevant! That’s a great example of someone starting small and growing their business.