Scott Keyes’ business came from him merely doing something he enjoyed. Eventually he realized that his passion was marketable and profitable. This passion was finding cheap flights. He seemed to have a proclivity for finding extremely good deals on flights, and this caught the attention of his friends who, envying his ability, inspired him to start a newsletter do disseminate knowledge concerning this hobby of his. Eventually he realized that far more than just his friends had taken interest in his little project which was not so little anymore.
In only two short years, Scott had more than 250,000 subscribers and was the head of a five-employees and a million dollar start-up. Keyes was able to profit doing essentially the exact thing he had before he started making money just with paying subscribers. This enabled him to spend only $500 on marketing – an incredible number for a venture bringing in such high levels of capital. This is truly a testament to the power of doing something you love and allowing ideas to stem from your own strengths and interests- especially in entrepreneurship.
Scott Keyes in Milan
It’s cool how he was able to take something he already loved doing and share it with other people which benefited them greatly.
It sounds like part of the reason he was so successful was that he solved a problem that so man people have – he was able to reach quite a large market with this. Anyone who flies would be interested in cheap flights. A good reminder that if something is inconvenient to you, it’s probably inconvenient to other people as well, so why not do something about it?
Well said, it is crazy how simple this process appeared to be for Keyes and makes you think what you could create with the unique individual passions that you have.