The service Scott’s Cheap Flights was created by Scott Keyes in 2013. The humble beginnings of this service started as Scott had found an incredibly cheap international flight online. He did not plan to buy the ticket but he didn’t want the incredible deal he found to go unused either, so he shared the details with collogues and friends, and pretty soon he built up an email list with amazing flight deals, marking the beginning of Scott’s Cheap Flights. From here, Scott built a business out of a seemingly random occurrence once he saw the potential market for a business of this caliber. Scott’s team has members all across the globe, with employees in various countries trying to find the best deals for their premium members. The real magic of the service is that they have generated millions in profit since the inception of the company and have only 500$ in marketing!
Scott was able to take something completely random and look for ways to turn a profit on it. He capitalized on a specific area of a market in a way that set his company apart from the crowd. What makes his service special is the sheer simplicity of it; all you need to do is select the airports you depart from, put in your email and it’s as simple as that. For a fee, you can upgrade to receive knowledge even more exclusive deals with better fares. Scott Keyes is a prime example of what an entrepreneur should be: one who takes an idea a sees how it can be used to solve a problem.
Source: scottscheapflights.com
I’d never heard of this business before but it sounds super cool! In a way it reminds me of AirBnb–a simplified approach to a problem a lot of people have but just this time with airline tickets.