Aaron Krause started out in 2004, by fixing printing equipment. A part of his job the pain was getting ink all over his hands. He could never find a tool that was strong enough to remove the ink. Amongst his pain there was an underlying product waiting to happen. Krause came up with the idea of a hand scrubber. This innovation helped him a lot, he later produced the idea and patented it. The problem came into place when retail stores started to complain about how expensive the hand scrubber was, and they didn’t see the value in the product. Later in 2013, he came across a dirty chair to wash it with a normal scrubber he scratched the paint. Krause then searched the house for a new tool and came across his old innovation. He tried his hand scrubber on the chair, and it worked perfectly. There were no scratches and when he was done using the sponge it looked perfectly the way it was. That’s when he knew he was targeting the wrong audience. After struggling to enter his product into bigger retail stores he decided to audition for Shark Tank. Sealing the deal with Lori Griener opened up powerful and large retail stores that would allow scrub daddy exposure to its correct target market. Till this day scrub daddy was the most successful product to date on Shark Tank. One connection on Shark Tank allowed scrub daddy to grow and maximize its potential as a scrubber.After Krause successes his story has made him eager to support young business who do not have the resources to get off the ground. Krause has an appreciation of the struggle he went through since it has payed off tremendously
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This story of this entrepreneur is a good example of perseverance. It’s cool to see him using his success from this business to support young entrepreneurs, demonstrating that overcoming challenges can lead to amazing opportunities. By recognizing the importance of targeting the right audience, he was able to succeed after getting a deal on Shark Tank!
This is such a cool story! It’s impressive that he did not get discouraged after it was not fruitful the first time. I know so many people, including myself, that use this product! I’m glad he continued to push through the challenges! It is also cool that he noticed that the problem was not necessarily the product, but the audience that he offered the product to. Once he changed his target audience his product became so much more successful which should be encouraging to other young entrepreneurs who have not quite landed in the right area!
Great work with your post, Lilly! When Scrub Daddy went on Shark Tank, I was actually watching the episode with my parents, and I think it is one of the strangest but coolest deals ever made on the show. I think it is very inspiring how something so simple like a sponge, can turn into a multi- hundred million dollar business. Thanks for sharing!
Amazing Job on this Lilly! I think the Scrub Daddy is such a cool, and innovative way to wash dishes. I Think it is so cool that something as small as a sponge could make such a difference in the lives of others! You really captured the importance of Krause, and his innovative idea, that started off so small, but yet it changed the world, and the way that we know it!