In 2011, Dale Partridge and Aaron Chavez started working on a project together. They officially launched Sevenly in June of 2011. Sevenly is a for- profit social company that helps support many different charities. Each week, Sevenly picks a charity to support. They sell different products and for each product sold, they donate $7 to the charity. $7 per sale is more than 25% of their total revenue. This is a lot higher than most other for- profit social companies.
Dale and Aaron encourage people to continue to support the ministry of the week after they make a purchase. They wanted people to start giving to charities but wanted people, who normally don’t donate to others, to have incentive and to learn about many different ministries. I love Sevenly and have bought several different products from them. Hundreds of thousands of purchases have been made during their 2 years in operation and they have raised at least $2.5 million to date. Sevenly introduces people to new ministries all the time, and helps people branch out in the people that they give money to.
They are doing such great things. I went through and watched all the videos that were posted and the people that they help just truly touch your heart. They charitable giving model is so revolutionary that more companies should start adopting it.