Elise Hennigan recognized that she wasn’t following her passion when she was working for a young startup company and decided to pursue an idea that originated from her love of her dog Emmet. She wanted to create something that would be popular for dog owners and would fill a need in the community of such individuals. She used Amazon as the platform for her first project due to the amount of consumer data based on key word searches and advertisement traffic on the site which she could use to determine consumer attitudes. She then designed her product, hands free dog leashes, because of the amount of traffic related to those products. She then used negative user reviews of current options to determine the needs in the market and design her product to take care of those issues. After finding large amounts of success in the market she expanded her business model to include the production and selling of customized dog bowls through the use of Etsy.

Hennigan now does business through her website and is constantly working on new products that she can intelligently add to her line to meet what her consumers want. She says that Should We Go? is a very customer driven enterprise and she really tries to focus on the needs of fellow dog owners. She includes advice about owning puppies and training dogs as well as selling her products on her website. She also invites visitors to her site to be more personally invested in her life by subscribing to her email newsletters and following her Instagram page. She really loves the connections that dogs inspire between people and she hopes that she can help people show their loves for the best friends that mean so much to them.