In December 2005, Lani Lazzari was 11 years old and was prone to ecezema breakouts, which means she had very sensitive skin and was unable to use normal makeup or commercially produced facial product without experiencing skin irritation or a major rash. She decided to make an all natural skin care product that would be safe for sensitive skin, and she did research and found sugar was useful in taking off dead skin cells and was very safe to use. In 2013, Lani appeared on Shark Tank and acquired an investment From Mark Cuban. This has proven to be very beneficial to the business, it has grown into 700 retail locations and employs 22 people. The products are made in Pittsburgh PA.