Ten-year-old Amelia Milton, in Scotland, started the soap business Smelleez at quite a young age. She started it at seven as part of a school competition and then expanded it to where it is now, selling soaps across Scotland.
This young girl exhibits some of the key elements of entrepreneurship in her business. When asked why she was choosing soap, she said “because everyone needs it.” This exhibits the idea of finding a problem, people need to bathe, and creating a solution, giving them soap.
The company has begun expanding through contacts in a Perthshire company that helps new businesses to expand. They have also moved their facilities into an outbuilding as opposed to the kitchen of their home.
I love how Amelia’s idea came out of a normal, everyday situation, and then grew from that. Your analysis of how she showcases a good model of entrepreneurship by finding a problem and giving people what they need to solve that problem is a good point too, I love the quote that you used!
It’s sweet for this young girl to show some of the key traits of an entrepreneur at such a young age. It may be a simple idea, but the fact that “everyone needs it” is a great reason to start a company like this! Good post!
Soap… what an interesting venture idea! I’m curious if she was making liquid soaps or bars? Whichever she was making, the soap market seems to be incredibly saturated, yet, at the same time, there seems to be ample room for small businesses making soaps by hand like Ameila does. It is very fascinating!