Social Media in the Work Place
Shama Kabani thought all the social media networks she used in college would help prepare her for the corporate world. Instead, she found that the corporate culture was not taking advantage of this new form of networking. Shama decided to create the Marketing Zen Group to help corporations integrate social media into their marketing.
“Facebooking” for profit?
Shama’s company, Marketing Zen Group, offers corporations,small businesses, and non-profit organizations help with web-marketing by using new forms of social media. The company serves clients all over the globe and has been growing at a 400 % rate since it started in 2009.
Sham
a has also wrote a bestseller book called The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue, helps its readers to understand how to use the new forms of social media like facebook and twitter and apply them to their marketing.
Before Shama published her book and started her company most corporations and businesses did not use the new forms of social media to advertise. Shama saw these possibility for innovation in the Marketing Field and she expounded upon them. Shama has been recognized as a new up and coming entrepreneur! Her business is growing and she frequently talks at conferences and writes in her weekly column and writes pieces for Forbes magazine. Shama’s business could not have existed 15 years ago. It’s a great example of “idea networking” and using other peoples ideas and building it into your own.
– Ashley Henderson
For more information:
http://www.policymic.com/articles/59095/7-millennial-entrepreneurs-who-would-make-steve-jobs-proud
Great idea for the time we are in. Like Dr. Alison is teaching on, thinks are becoming more hi-tech, hi-touch. Shama has realized that early, and is using her knowledge of today’s lifestyle for her benefit. A lot of companies have trouble using social networks as marketing tools. This is a great business with lots of room to grow as they incorporate even more R-directed thinking into social media and marketing.
Social media sites are some of the hottest centers of innovation in our world today. The very nature of social networking creates a network of innovation that both serves the social needs of today’s connected web users as well as providing a great platform off which companies can grow. Companies are starting to hire marketers that specialize in social marketing to grow their brand in increasingly diverse ways (increased commercial involvement in pinterest comes to mind as an example). Great writeup on a company empowers other companies to fully leverage the enormous potential social networking offers.