Sofia had first found the inspiration for her company when she had witnessed her older cousin put her phone in her boot because she didn’t have any pockets in her leggings to hold it. Since her cousin was older and was an influence to Sofia, she decided she would follow her footsteps and try it out too. As you would imagine it was very uncomfortable. Ever since that day when Sofia was only 11 years old, she has wanted to make life easier for active kids and better for kids in need.
Sofia had made her first prototype by adding a pocket at the top of a sock, one that would be big enough to place a phone in. The idea was working great and her customers were loving the product, but Sofia was not going to stop there. She has also now created leggings of her own that have pockets large enough to hold your smartphone. Her goal for this product was actually not to only hold your smart phone, it can also be for younger children to be able to hold their epi-pen or inhalers. In todays day and age where there is a large part of the population that have a multitude of allergies that can be a matter of life or death if they come in contact with their allergen.
Sofia’s company also gives back to the many homeless kids in the area. When you purchase a sock from Wise Pocket the give a new pair of socks to a kid in need. As Sofia states in the About section of her companies website, “Wise Pocket Products believes that if you make sure a child has warm feet they will always have a warm heart knowing that their community cares for them. So be WISE like my logo says and buy our products! After all, Warm Feet = Warm Heart!”
Hi! I love the innovation of this business and the process of pivoting she went through to continue to expand and succeed in addressing a multitude of problems encountered by the general public. What a fascinating business!
I think this is a great business. The lack of pockets in women’s pants is a large scale problem that annoy a lot of people. Sofia was very innovative in adding a pocket to socks. It is a very interesting idea. The social impact of her business sets it apart, because it adds an element that many businesses lack. Overall, Sofia’s creative product and community aspect make her business an entrepreneurial success.
I love how Sofia found a problem and fixed it by making something really cool!! I love how she made the pocket big enough to hold a smartphone, epi-pen, and inhaler.