Sofia Overton has wanted to be on Shark Tank since she was six. With a mind primed for innovation, it did not take her long to find her niche. An observer by nature, in 2017 Sofia noticed her older cousin struggling to store her phone in her pocket-less leggings. Sofia watched her cousin put the phone in her boot, so she tried it but found it too uncomfortable.
That is what started her entrepreneurial career. She designed a prototype sock with a pocket to hold her phone. It worked great and Wise Pockets was born. Through crowdfunding, Sofia was able to raise enough money for manufacturing. Crowdfunding can be a hit or miss risk, but for her it was a resounding success.
It worked so well that she expanded to leggings with pockets designed for carrying phones. It worked so well in fact, she earned spotlight attention and made it to Shark Tank in summer of 2020, scoring two investors.
Her self-confidence has set Sofia up for success and she is not afraid to look for new angles; she inspires with her ability to find problems with daily life and come up with a way to solve them.
Another important aspect of entrepreneurship, Sofia has a kind philanthropic heart. Impacted by the rate of homelessness at her school, she determined for every pair of socks sold one would be given to a child in need.
She said, “We are Generation Z kids who want their purchases to make a difference.” Sofia Overton is heading the wave of teenagers striving to make the world a better place. Both with purchasing, and with the opportunities they can offer the world by opening up their mind and not being afraid to use their gifts. Sofia shows us the mindset of the Gen Z.
As a girl with clothes that have no pockets, I absolutely love Sofia’s idea! Starting with socks is pretty neat! I never would’ve thought of that, but it is a great idea, especially if you do not wear her leggings with pockets. I am going to look her up as soon as I finish this! The ideas of kids are fantastic and they see the world from a completely different angle than adults.
At first, I didn’t think that it was that good off an idea. What I failed to realize was that many people don’t have pockets in their pants. Unlike Sofia Overton, I failed to notice the problem because I didn’t consider other people’s perspectives.