Squatty potty started with a family who found themselves having bathroom problems. The owners of squatty potty are Bill, Judy and their son Bobby Edward, they live in Saint George, Utah. In 2010, Judy consulted a doctor who told her to squat to relax her colon. Judy wondered how she was going to squat and sit on the toilet at the same time. She started using a step stool to position her feet, but it wasn’t comfortable because the height of the stool was either too high or low. As soon as Bobby heard about his mother’s problem, he immediately started thinking of ways he could produce a stool that fits with the parameters of the toilet. Bobby designed and created a U-shaped stool in the family’s garage. This design became exactly what Judy needed, but it didn’t just stop there. They continued to make them and give them to families and friends for gifts. Edwards realized that they weren’t the only ones who had this problem. They started selling online in 2011, squatty potty gained a lot of traction and produced 1 million in sales in the first year! This opened doors for them to sell squatty potty all over the US and in 17 different countries. After airing on the Dr. Oz show the sales sextupled and Edwards had to seriously upscale their production to match demand. After selling a deal accepting 350,000 investments with the exchange of 10% stake in the company with Lori Griener, they gained 1 million in sales that night and then after the show aired, they gained 3 extras million in sales. The funny and efficient elements of the squatty potty brand is what gains so much attention to the product. This family took a personal problem (pain) that could be embarrassing but they embraced their problems and made it her passion.
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How fascinating that something as simple as an oddly shaped step stool could have such an impact on the way that we go to the bathroom! I’ve never heard of these before but…I want to try one now! Good job on your post and thank you for sharing.
Hey Lily! I love this story and I love that you wrote about it 🙂 Things like going to the bathroom can be such a senstive subject, so I agree that the family had a lot of bravery is putting their product on the market – and it’s great that they did! I had never thought about the fact that someone had to design this product, and this story helps the design become much more clear. Furthermore, I think that squatty potties should be incorporated into more people’s bathroom – maybe we could start a trend on campus 😉 thanks for sharing, Lily!
This is a great story. Obviously, a squatty potty isn’t the most conventional product we’ve heard of, but it works! I think it is really interesting when companies are able to pinpoint pain in experiences that aren’t talked about very much. No one really talks about their bathroom issues outwardly, so I think it’s cool how ideas like this one provide solutions that shine light on certain topics. As consumers, I think we see products like the squatty potty as both bold and innovative!
I saw a squatty potty in Costco a couple years ago and wondered where on earth there was a market for that, but then I learned that it’s a super effective solution for bathroom problems. This is a cool entrepreneurship story because the family developed an idea for a pain point they knew existed, and didn’t let weird looks stop them.