The famous Squatty Potty got its start on Shark Tank, a place for start-up inventions to flourish. The Squatty Potty is a toilet seat meant to address problems that most families are too embarrassed to discuss. One study said that 3/4 of the world’s population swear by squatting to poop to relieve constipation and hemorrhoids. If it is this common, why isn’t there a solution? Well, one family was brave enough to talk about it and normalize the discussion. This step stool puts people in a proper position to east discomfort.
They saw quick success and endorsement in their invention through Dr.Oz and Shark Tank. Quickly they saw their sales explode, and the media took off. They rarely had to pay for advertisement and marketing, because the media took over and spread the word of this invention to the entire world. Even science got behind the Squatty Potty to support their claim of improving bowel movements. It is often in today’s world that a market exists if we are brave enough to normalize a topic of discomfort or address a stigma. People will appreciate the bravery and hop on board!
This story is really cool. This company is definitely not one that many would expect to take on and create a market for, because this market isn’t one that’s typically talked about. Its crazy to see that 3/4s of the population has a need for this product, and this company finally decided to find a way to fix that.