While Steve Jobs might be talked about so much that it is easy to tune out to the lessons from his life in innovation, the truth is, there is tons of value in observing his approach to design. He was motivated by the art of design itself. He felt that creating wonderful product design was all the impact that he needed to have to be an ethical innovator. He was not trying to bring redemptive impact in the sense that Luke Gilligan is, but he felt that he was doing enough if he nailed designing consumer products.He was driven by beauty, and he cared about the functionality for users, but because of it fit into the bigger field of design. He was not over concerned with personal profit, and threw his power around to get to design the products he was passionate about. While he was not focused on redemption, all innovators can improve their impact by standing out with design, and for that, Jobs should be admired. He started having input on apple design as a young man who was obsessed with caligraphy. That romance with design led him to creating the sleekest personal electronics that exist for consumers today, and because the software was also so design focused, changed the world.