A young twenty three year old by the name of Greg Nuckols never imagined he would one day be a writer. In college, he started out as a history major and ended up switching to exercise science and in 2012 he began blogging about power lifting and little did he know he would make a career out of it.
By January 2015, Nuckols’ wife Lyndsey, 22, who has worked as a copy editor at the Orange County Register, began helping him polish his writing and design the blog. Now she works with him full time, and they’ve reinvented the power-lifting blog, once called GregNuckols.com as Strengtheory. “There aren’t many sources catering to people who want to understand power lifting on a more in-depth level,” says Nuckols.
As of September, Strengtheory was getting 175,000 visitors a month and was generating six figure revenue by marketing and endorsing products such as eBooks on the science of lifting, lifting courses, coaching services, and consultations. Nuckols says they do not advertise the blog much at all, but focus on quality. He says, “I don’t like writing stuff that I wouldn’t like to read.”
This goes to show that anyone can be an entrepreneur, even those who would have never expected it.
This is a prime example of doing what you love. A guy that uses his love for power-lifting and turning it into a career. I also love to lift, and i may have to check out his blog. Thanks for Sharing!
I think it’s creative how he combined his passion with a niche market to help others learn more about power lifting. It’s cool how he just followed what he was passionate about and then unexpectedly made a career out of it.
Cool story! I like stories of how people make a career out of a passion. Sometimes you just need the right people around you to get the ball rolling.