I own my own landscaping company and I make a decent amount off of fertilizing lawns. Those days are soon to be extinct with the new company called Sundayfounders. Sundayfounders is a company who figures out your address and then sends you a personalized fertilizer plan for your lawn with a subscription
This idea is amazing because if you take a trip to the local yard/hardware store and look at the fertilizer section, there is an enormous amount of fertilizer selection. Sunday takes the hassle of figuring out which fertilizer and which plan is best and optimizes the best one possible.
It all started when Coulter and his brother, Trent, had the problem of having a new home but couldn’t find a fertilizer that wasn’t infested with pesticide. Their solution, a custom fertilizer that helps take the ease of picking out a new fertilizer. With Coulter having a PHD in turf science, the rest of the business is history.
Super Super cool! Hope your business doesn’t take too much of a hit! However, it’s tough to beat the move towards mass customization. Anything you can do to make your product or service more personalized an convenient for your consumer is a move in the right direction!