Fraser Doherty was just 14 years old when he first started his own business. After being taught how to make jam by his grandmother, Doherty came up with a way to make jam using only fruit. Doherty continued to develop his jam and eventually sold it under the name SuperJam. At the age of 16 he presented his company to Waitrose, a major supermarket chain in the United Kingdom. Becoming a supplier to Waitrose made him the youngest ever supplier to a major supermarket chain. SuperJam has since sold millions of jars of jam all around the world. In addition to its commercial success, SuperJam has invested in multiple charitable projects ranging from care for the elderly, to community beekeeping projects. Doherty has received commendation from high ranking individuals such as the British Prime Minister, and Prince Charles.
Doherty’s story shows that something simple like jam can be turned into a successful business venture. His passion and hard work lead to something that has affected many lives through the charitable work of his company. A simple idea that started in his grandmother’s kitchen, was nurtured into the company it is today.
It is incredible that this kid is only 14 years old. When I was that age, I could barely tie my own shoes.
I also think that Fraser’s success came from the fact that his recipe used only fruit, allowing him to target the organic food market.