Fraser Doherty was only fourteen years old when he decided to start his first business called Super Jam. This idea came about after Fraser took a visit to his grandmother’s house in Scotland. During this visit Frasers grandmother decided to pass the time by teaching Fraser how to make jam with some of her very own recipes. Her jam was made completely and 100% out of fruit and tasted amazing! Fraser got to thinking, surely other people would enjoy this jam as well. Not only because it tasted amazing, but it was free of unnatural ingredients found in most jams on the market at that time. Fraser began biking door to door in his neighborhood asking people if they would be interested in buying his jam. To his delight more often than not people were beyond willing to give it a try. Shortly after his first round of selling he began to receive calls from his neighbors who couldn’t speak highly enough of his jam. Word quickly spread and shortly Frasure became overwhelmed with jam orders. He was having trouble keeping up with school while trying to put his best effort into his new business venture which was proving to become incredibly successful, so he made the decision to drop out of school at age seventeen and work full time on his business. After dropping out Frasure rented out a factory a few days a month in order to meet demand. This decision ended up working in his favor because after he was able to fully focus on his jam career, he was able to get in contact with Waitrose a high-end U.K. supermarket and went on to become the youngest ever supplier to a major supermarket. Five years after this event Fraser’s Super Jam launched in Korea and Japan. By the year 2019 Fraser has sold his 5th million jar of Supper Jam. Even Queen Elizabeth has heard of Supper Jam! She awarded Frasure a MBE medal which is for service to business in the United Kingdom. Fraser then went on to launch several other food companies including Beer52. To quote Fraser “My story shows that what can start a passion, with love and hard work, can grow into something amazing. Something that changes your life.”
Comments
millennialentrepreneurs.com
Copyright © 2024 All Rights Reserved
Copyright © 2024 All Rights Reserved
I love that he had the drive to make this successful and rode around neighborhoods trying to reach people to buy his grandmothers jam. It really shows his commitment to the business idea and I can see why it became successful.