Many of us have heard of the wildly successful fashion company ModCloth, but did you know that it was co-founded by a millenial? Susan Gregg Koger’s love for thrifting and everything vintage led her and her boyfriend at the time and now husband Eric Koger to create the company. What started as a dorm room project at Carnegie Melon turned into a nationally recognized fashion company, with locations in San Francisco, Los Angeles, and Pittsburgh. One of the unique aspects of ModCloth is the company’s involvement with its customers. By encouraging feedback and listening to recommendations, they have generated a loyal team of brand ambassadors. One way Kroger involves customers into ModCloth’s story is by featuring outfit photos on the site with the product pictures. People browsing for clothing can not only see what the clothing and accessories look like on mannequins and models, but on everyday people and see how they like the fit. Her online business now features over 300 designers and Koger herself has generated $15 million through her company.