In an industry that’s already incredibly crowded, 23-year old Grace Beverley has managed to create herself a niche in the form of sustainable fashion. Beverley got her start when she was a student when she started to accrue a following on social media by posting fitness videos. While in university, Grace became relatively famous, enough so that she started thinking of starting her own business. In 2017, Beverley started B_ND, a company that produced vegan resistance bands. Her brand largely found success through her personal social media following, her loyal followers supporting everything she does. From there, she launched a workout app called SHREDDY, one that holds an algorithm that will create and tailor a workout program to every single user’s individual needs. What sets her app apart is that it provides premium services without the premium price-tag, catering to Grace’s deeply held belief that good fitness doesn’t have to break the bank.
In May 2019, Beverley launched her biggest project yet: her own activewear brand called TALA. TALA’s claim-to-fame is that all of its products, while on-trend and highly desirable, are made from 92% recycled materials (such as recycled bottles). Along with this, her brand focuses inclusivity, catering to and flattering all body types. Not to mention her products’ relatively low price – good fitness shouldn’t empty the coffers, and activewear is no exception. Because not everyone can afford Lululemon prices, TALA caters to everyone who wants to work out in style, but on a budget.
Grace Beverley’s success has gotten her named NatWest’s Entrepreneur of the Year along with getting on Forbe’s 30 Under 30 in Europe. She maintains her million-strong social media following, and her brand generated a profit of $5.2 million British pounds sterling in under a year. From here, it seems there is nowhere to go but up for Grace Beverley.
This is such a great example of pairing a strong sense of mission with entrepreneurship! I like that in all of her products and services, she focuses on the same two things: sustainability and cost effectiveness. A lot of companies who use sustainable materials charge a high price for their products so Grace definitely sets herself apart in that way!