Betsy Johnson, the founder and creator of Swim Zip. A company that is designed for any age, to protect them from the harsh realities of the sun, but in a fashionable way. With the options of suits, short sleeves, pull overs, hats, and many more options, those articles of clothing have UPF 50+. Betsy did a good job of reaching every type of summer clothing and with the protection. Depending on the piece you want, the prices range from $12-$75 which is very reasonable.

After reading an article about Swim Zip, it was mentioned that many companies have tried copying but have failed but Swim Zip is unique and quality product. Another great thing about Swim Zip is they are reaching all types of customers. Not only does this include all shapes, sizes, and ages, but it widens their customer target. I respect how Swim Zip is offering products of plus sizes and more modest pieces of clothing. From a girls perspective, most swimwear companies usually don’t offer suits that are able to be worn with family members (lol). In saying that, I like how they are targeting more than one type of person.

The idea sparked after Betsy received the news of being diagnosed with skin cancer at the age of 26. She said it took her a bit to bring herself together, but once she did, she decided to use her motivation to protect others. She came up with Swim Zip originally to potentially save her own children and loved ones from skin cancer, but then proceeded to expand her company.