How do people meet today? In a society that is so tech driven and on the go, you might not even have to take the time to leave your couch. Try to tell your grandparents you got a date this weekend by using your phone. They might not understand this but we just call it Tinder. The app has changed the way people, especially young people, see dating and meeting people. What some may see as weird or maybe even creepy, to most it is just a normal way to meet people. Swiping right has become apart of the every day lexicon of millennials. Sean Rad, one of the cofounder of Tinder said the idea of Tinder came from getting his friend and cofounder a date even though he didn’t like to leave the couch. This semi joke pretty accurately describes why Tinder has become so popular, you can connect with people anywhere. Another characteristic Rad attributes the success to is how it keeps bringing people back. It almost feels like a game at times. One thing i found interesting was that the founders said that computers are a dying breed, mobile is the way to go. Tinder is definitely not the first online dating service but its creative genius was that it turned online dating mobile. This shows that the founders are looking ahead to the future which is imperative to entrepreneurs, especially in the technology business. So no matter your thoughts on the app itself, you must recognize the entrepreneurial attitude of the men behind the app.
Tinder has reached the level of a social mainstay now the app has even created the start of now commonly used lingo like “swipe right” and “Netflix and Chill”. It is so popular it has inspired numerous spin-offs like grindr or bumble. It in a way is transforming casual dating by moving it from the bar to your own couch, for the better or worse of our society.