Nobody likes wearing someone’s old athletic wear, especially if it’s leggings or undergarments. That’s just gross. Well, Grace Beverley thought the same thing. With a passion for sustainability, Beverley thrifted a lot and tried to buy from sustainable brands. She noticed that plenty of sustainable brands existed for most clothing. But not for athletic wear. And since nobody likes thrifting someone’s old, sweaty socks or leggings, Beverley decided to create a brand herself. Her company, TALA, creates styles made from plastic bottles and factory offcuts, making it sustainable and ethical, two things she feels very passionately about.
Originally, Beverley was a music major at Oxford University. But when she realized she had a passion for sustainable clothing, she took to a different side of the creativity spectrum: Entrepreneurship. She wanted people, specifically young people, to have a sustainable option for their athletic clothes that wouldn’t also drain their bank accounts. And so, TALA was born in 2019. Beverley stuck to her passion and through TALA, she managed to recycle seventy-thousand water bottles in her first year alone.
But TALA isn’t Beverley’s only business. She has also started a fitness app called SHREDDY which offers her activewear customers (and anyone else) a place to set goals and track their fitness progress. And if that’s not enough, she is also the Sunday Times bestselling author of “Working Hard, Hardly Working,” a book that seeks to teach young entrepreneurs how to accomplish more under less stress.
When asked about her “eureka” moment, Grace Beverley stated that she never had one, that it was more of a build-up of idea after idea. And I think this is the perfect example of the slow hunch, the idea that starts as a seed and grows. Grace Beverley and the invention of TALA started as a hunch and is now a multimillion dollar business that encourages people to stay fit and recycle.
https://balance.media/founder-focus-grace-beverley/#:~:text=Grace%20Beverley%20is%20the%20Founder,of%20just%2023%20years%20old.https://www.wearetala.com/en-us/pages/about-ushttps://thetab.com/uk/2022/02/09/grace-beverley-reveals-exactly-how-she-secured-her-5-7mil-recent-investment-in-tala-239535
https://www.penguin.co.uk/books/442770/working-hard-hardly-working-by-beverley-grace/9781786332851
This is such an amazing innovation. I love to thrift but the clothing I need the most is athletic wear and i would never buy from a thrift store. i think it is so cool she creates clothes with recycled materials. i am impressed that she took her popularity from her sportswear and turned it into a workout app. fitness apps are the future of fitness and I’m not surprised by the popularity her business received.
I think that Grace’s creativity is inspiring because she took something that she recognized as missing and filled in that gap for others. I also find it interesting that she used unique materials and products to do so. Grace showed a great level of creativity and innovation which led to her success.
It is so impressive that she is not only running one business but two as just a college student! Grace’s idea solves a problem that I have also noticed and resinate with. It’s so cool how Grace was able to combine two of her passions into a business, staying fit and sustainability.