In 2015, Tara Bosch, a 20-year-old student from Toronto, Canada, acknowledged that she had an addiction to candy. She decided to research more about sugar, and she discovered that it is more harmful to people than she had known, driving her to look for a solution. Tara dropped out of college at the University of British Colombia, intending to revolutionize the candy industry by providing delicious candy without excess sugar. It took three months of experimenting with the recipes to find what she would later sell. What she identified was that she could use plant-based fibers and plant-based sweeteners to replace corn syrup and sugar.
Eventually, in 2016, Tara was able to commercialize her product, beginning to sell it in several Canadian stores and making the deliveries herself. In 2018, Tara expanded the flavors sold by Smart Sweets with two new flavors, which are now their most popular ones. By 2019, Smart Sweets sold its products in over 20,000 stores. Since then, Smart Sweets has added nine new flavors and expanded into over 120,000 stores. Most recently, Tara has upgraded the taste of her flavors while keeping the same amount of sugar, striving to satisfy the customer’s needs sufficiently. At 25, her business is thriving, with Smart Sweets bringing in $55 million in revenue.
Tara now inspires many young entrepreneurs, motivating them to seize an opportunity when they see one (such as a problem spotted within the candy industry) and how to scale a business to be widely known throughout many nations. Her business excelled because of her dedication to solving a problem she faced, and her solution will positively impact many people in the future.
Sources:
https://www.entrepreneur.com/growing-a-business/this-young-entrepreneur-who-has-raised-6-million-is-on-a/332187
https://smartsweets.com/pages/our-story
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I have had Smart Sweets before and really enjoyed the candy. I find it really interesting how she dropped out of school to pursue the healthy candy idea. I am 20 years old, and it sounds crazy to me to drop out of school and start a business. But it is really interesting to hear these stories and see how people my age are doing such creative and interesting things. This is also a great example of seeing a problem/something that bothers a person, then going on to fix it and find a solution to the problem. Great Job!