Young entrepreneur Adnan Aziz brought a whole new flavor to business! He developed strips of paper that you could actually taste. After watching Charlie and the Chocolate Factory as a college student, Aziz asked himself how to bring taste to ordinary items such as paper like Wonka did in the movie. The result made history.

Aziz brought his idea to life by developing edible film samples. These small trips are able to deliver taste impressions of a product in a compact way. These samples quickly led to his company. First Flavor which revolutionized marketing and brought it into a whole new dimension. Even though his company is incredibly successful now, it didn’t start out that way. Aziz felt like he had to apologize to his test groups because the initial products tasted so bad. However, he persevered through the errors and eventually made something that changed the marketing industry.

Aziz demonstrates his initiative through what he said about the venture in an interview. “I was thinking that it was sort of riskier for me not to do this because I thought it was interesting; I thought there was something here, and I would have felt a lot worse if I had just let this go and then found out five years later that this thing is now on the market.” This quote demonstrates the Idea of Multiple discovery, that this may have been an idea that people would have eventually had, so Aziz took the initiative to make it happen right away.

Currently First Flavor is very successful and helping many companies market their product. Aziz’s story shows many young entrepreneurs how to take initiative even when there is risk and use inspiration from every day occurrences. Imagine how marketing would be different today if Aziz had not watched Charlie and the Chocolate Factory.