Taylor Swift as an entrepreneur. She is very smart and calculating in the way she markets herself, connects with her fan, and brands herself. For example: when she released her era’s tour movie, she went above the middle man basically and signed a deal with AMC. Swift connects with her fans in a way most artists do not and there is a whole fandom created around her because of how she puts easter eggs in her songs, pays for fan’s cancer treatments, hosts secret sessions (filed 100s of fans to her house to play them the album before she releases it), and hosts meet and greets/makes an effort to connect with them. Since she has this reputation and continues to put easter eggs in everything she does, her fans care so much about her and will purchase actual physical copies of her albums in a way unlike any other artist. her album (vinyl, CDs, etc.) sales are insane and every album she releases breaks a previous record that she has set herself. Even if she does not have more streams, she will always have more record sales by a long shot. Here’s an example: she became a billionaire off of her music (touring, selling vinyl’s and such, streaming, merch, tour movies) alone Taylor Swift also reinvents herself every so often. She does this by having each album as an “era” and will change her hair, style, genre of music she’s writing in, etc. this constant change draws people to her. Swift is aware of how society treats women in the music industry and knows they often fall off when they reach 30. but Taylor swift has proven this wrong, she is at her most successful she’s ever been right now. she reinvents herself and embraces the change around her which leads her to be more successful than ever in order to be a good businesswoman you have to be constantly adapting and she does this well. Taylor Swift also had the rights to her music taken away from her and instead of being defeated by this, she decided to re-record all of her music. This has made her even more successful.