17 year old Eli Zied has always had an eye for solving problems. After his freshman year in high school, he enrolled in a marketing summer program where he thought of the concepts that later formed Habits 365. The goal of this clothing brand is to challenge its customers to create healthy habits all year round.
He began by creating designs for logos and an Instagram page to spread awareness of his brand. His older brother even joined the business as COO. A big problem he faced in the early stages of his business was gaining brand exposure. He faced this challenge by reaching out to athletes, musicians, agents, trainers, dancers, and comedians by offering them free merchandise in exchange for a photo or a post. With the help of these influencers, he went from having a couple hundred Instagram follower to over 80,000. Zied has even become close with several NFL and NBA athletes who are prime example of setting healthy habits year round. Habits 365 has become very successful and turns over $55,000 each year.
With all of this going on, he still manages to maintain good grades. He credits this to setting his own healthy habits each day and setting aside time for both his business and schoolwork.
Zied believes that Habits 365 will become one of the biggest streetwear brands in the world eventually because of how relatable their message and vision is.
What Eli Zied made is amazing! I completely agree with what his goals in his product, I completely back up his vision and hopes with this brand. However I wouldn’t agree that htis would become the biggest streetwear brands because many people choose not to face themselves and the responsibility that comes with it. As amazing as his business & Instagram it’s far from the top ranked clothing brands.
This is an awesome idea that I agree many can relate to. Developing habits is crucial and encouragement to maintain them is just as big. Sending out free merchandise to get exposure was a wonderful idea as well. The marketing idea is great and definitely got them on the map! Smart entrepreneurial idea that many approve of and would buy into!