Links to his past Kickstarter campaigns:

https://www.kickstarter.com/projects/omnicode/urbn-wallet

https://www.kickstarter.com/projects/omnicode/smile-stand-the-phone-stand-reinvented

My brother, Joey Cafaro, is an entrepreneur on a small scale with a unique story. At the age of 14 (2 years ago), he and his friend were bored during the summer and felt the need to make a new product. If you would have asked them frankly they would have told you it was a way to beef up their college applications, but they truly enjoyed ideating. Joey sat around the house toying with ideas and thinking about everyday problems. Then one day an idea came to him. He saw the need for a phone stand that you could use to prop up your phone to watch videos, but also wrap your headphones around so they did not become completely entangled when you weren’t using them, and thus the Smile Stand was born ( at this time there were no equivalents on the market). Next, they manufactured prototypes at TechShop Pittsburgh and decided to hire a photographer to pitch the idea on the website “Kickstarter” to raise capital to manufacture more product. Moreover, to spread their product they attended craft shows to get their product into the pockets of consumers and applied for a patent to protect their idea, with legal help from my Dad. They had a very successful campaign and went on to raise over $5,000 on Kickstarter. After this project, they really wanted to revolutionize the wallet after analyzing other successful wallet Kickstarter campaigns. They created what they pitched as, “An elegant wallet crafted from eco-friendly hardwoods featuring a uniquely convenient design to protect your valuables.” In this project, even my brother would admit that they got overconfident in their creative ability and were overconsumed by their desire to create an eco-friendly revolutionized wallet. The design and idea was never a real hit.  None the less, they ended up raising over $2,000 on Kickstarter. At the current moment, they aren’t creating any new ideas, but my brother continually mentions problems that could have a feasible solution. He is always thinking! He inspires me because of his creativity and resilience. Moreover, he wasn’t afraid to fail, even though he was only 14. He learned a lot from creating these products and will take these lessons into the rest of his life.

Smile Stand

Urbn Wallet