Daniel Katz is an entrepreneur who launched the business “No Cow” when he was 18 years old. Less than three years later, the company has grown into a ten million dollar company. Daniel says “I’ve always been the curious, entrepreneurial, obsessive there’s-got-to-be-a-better-way type.” Daniel had his own little business at nearly 12 years old. Growing up he sold electronics, cars, snakes, and energy drinks and even a house. Daniels passion for fitness and his obsession for solving problems came to
No Cow was started in 2015 after Daniel’s solution to stomach aching protein bars that contained dairy. He created low-sugar, dairy-free protein bars, cookies, and a variety of nut butters. Last year they received an investment from General Mills and 2X Partners in which the company changed its name, reconfigured packaging, and hired a CEO. Before hiring the CEO, it was a one man operation, Daniel was working 18 hour days, 7 days a week and living at the office. He has come a long way since and Daniel’s No Cow is now projected to book $20 million in sales in 2018.
Daniel’s story is very inspiring and really shows what kind of person he is. This entrepreneur is driven by his desire to solve problems and help others. By creating his products in No Cow he started by simply creating the products for himself and then moved to selling them to others with similar issues. This is a great idea because he has come up with a solution for a huge market, fitness is becoming increasingly popular and I’m sure other people had been looking for products like this. He is an extremely hard worker and is seriously committed to his job. Not many other people would live in their work office off of an air mattress and 10 for $10 cans of vegetables. As an aspiring entrepreneur it is reassuring to see teenagers are able to effect the world of business just as much as anyone else can.
https://www.inc.com/profile/no-cow
Daniel’s hard work and long hours will definitely continue to pay off moving into the future. He has found an excellent niche that was sorely lacking. He also reaches an enormous community in this niche considering 65% of the world is lactose intolerant to some degree. Health and fitness are closely linked to nutrition, specifically protein bars. No Cow will find many strong advocates in tying fitness with dairy free.
https://ghr.nlm.nih.gov/condition/lactose-intolerance
He is living proof of the phrase “hard work pays off”, but sometimes that’s what it takes to be successful. He started off finding a need in his own life but quickly realized it was a need in many other peoples lives as well. Many people deal with products containing sugar and dairy so coming up with a protein bar that contains neither will definitely interest a huge market. It’s cool to his how his young entrepreneurial mind went from selling sports drinks to creating a 20 million dollar business. He found problem many people were dealing with and fulfilled that need and that is why No Cow has become so successful.
Daniel is the definition of what it means to be an entrepreneur. He worked his butt of until he made it. I am a fan of fitness and healthy eating so I can relate to this. I don’t eat processed sugar and sometimes it is hard to find protein products that don’t have this in it. Daniel entered the fitness and nutrition market that is growing and is ready for new ideas especially with people making healthier life choices.