Braden Parker and his friend realized a few years back that they were frustrated with the current shoe market, and they weren’t the only ones.  Many people they talked to expressed the same frustration with the way shoes lacked durability, versatility to keep up with their daily activities, and proper support.  They constantly found themselves buying new shoes because the old ones would wear out or just fail to meet their expectations.  Parker and his now business partner were driven by this frustration and shifting technology to find a solution.

They talked to pedorthic experts to determine the best shoe structure to support the whole body, and withstand all activities people did throughout their daily lives.  They learned that each individual has a different foot structure, and therefore needs a different structure to support their feet.

For this reason, Parker and his partner founded Casca.  A company that creates customized shoe insoles.  With the simple use of a smartphone, Casca can create a personalized insole for anyone.  Parker uses the best 3D printer on the market to make production fast, efficient, and easy.  Parker started Casca with his partner two years ago in order to combine his passion and experience with inspirational brands with a cutting-edge and functional product.  Parker now has a ten member team working on Casca.

For the past five years, Parker has been devoted to developing a company that help people achieve more.  Prior to starting Casca, Parker did consulting for many start ups, implementing his background in finance and branding to help them grow as companies.

Apart from driving business for Casca, Parker goes to numerous entrepreneurial events and helps inspire others to innovate.  To help grow personally as an entrepreneur, Parker takes time each week to review his goals, and ensure that they are aligned with his long term goals for the business.  This is something that each of us take implement into our own lives.