Archel Bernard left Liberia, West Africa when she was just a child due to the civil unrest in her country. As soon as she was old enough to travel, she made a point to visit her ancestral homeland. She instantly had fallen in love with the beauty and history of the land. She was quickly heartbroken with the overwhelming amount of poverty in the country, however, she was inspired by the determination and resilience that Liberians had. She knew she could make a lasting impact that went farther than donations to charities.
Her company Bombchel is committed to empowering women and training those disadvantaged people while sharing the African art and culture. Bomchel is a for-profit social enterprise that trains and hires women to use a sewing machine and give the women skills to make a living. These women are not successful seamstresses who can support themselves and their families. Bomchel sells contemporary African pieces with rare tribal prints made in West Africa.
Archel makes it clear they are not a charity, rather they are hard business workers making money and investing in their future by hiring women who would never be able to break the chain of poverty and be self-sufficient. Until now, they are provided the teaching skills and business models in order to make money. Every Bomchel product is custom, vibrant, and made with love.
Shop Bombchel and make a difference while rocking the vibrance and confidence the clothes provide. https://www.shopbombchel.com/
Great post, Victoria! It’s always enlightening to hear about young innovative women wanting to make a change. I cannot imagine how heartbreaking it would be to experience the overwhelming amount of poverty in the country. I’m glad she used that as inspiration to really see how much determination and resilience the Liberians had. I love how her company Bombchel is committed to empowering women and training those disadvantaged people while sharing the African art and culture. I also think it is amazing that Bombchel trains and hires women to use a sewing machine and give the women skills to make a living. No rain, no flowers.