Abraham Lieberman a veteran for the Israeli military used his time when not in service to start working on his dreams. He took advantage of the rising need for social media consultants amongst US companies and used that to start up his business, Clicks Talent. He saw the pain of many influencers that they might not have even realized or noticed. These influencers weren’t using their full talent in the ability to push and promote social media apps. While he was originally from Israel he knew that there was an open market in the US and took a break from his college education to pursue this opportunity. Abraham was very quick to see that new apps needed big name influencers and creators to promote their apps. He continues to diversify his company and pivot as new apps come out reaching those apps with different influencers that related to those apps. Abraham has really taken advantage of the rise in short-form videos such as Tik Tok and other apps that are now adding these videos into their portfolio. He has now expanded his company into a global powerhouse now reaching a variety of countries and apps within those countries. He believes that diversifying oneself in cultures allows them to grow and thrive in the current marketplace. A key aspect that I took from this article is Abraham’s emphasis of collaborating with people that have more experience than you and will be able to open your mind to different ideas. Personally, Abraham inspires me to think outside the normal box of products or services and to look for areas in the marketplace that no one has thought of or looked for. I think that using social media in the current time period is something that I took from this. I believe that social media will continue to open more and more areas of opportunity in the marketplace of the future.
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Abraham’s business goes to show that you don’t need to have a tangible product to operate a great business. The social media world is a growing industry and creators are constantly looking for help on how to get people to view their stories. While many may think that Abraham made a poor decision in taking a break from school to pursue a social media centered carrier, I believe that this pivot was exactly what he needed in order to jump start a successful business. Nothing is too outlandish for a determined entrepreneur!