Phil Benner is an entrepreneur involved in more than one business endeavor. In the restaurant business, The Budlong is one of the startups he worked on. The Budlong is a series of hot chicken restaurants that has four locations in the busy city of Chicago. The idea for the Budlong came from Jared Leonard, who tried Nashville fried chicken at a barbecue conference. Realizing how big of a market a city like Chicago could offer for good, hot fried chicken like this, a team brought the idea to life. With the first store opening in 2016, they already have four restaurants in the city. With four levels of spiciness, naked, classic, hot, and x-hot, the delicious (trust me, it’s delicious) chicken appeals to a wide crowd. The good location and great food come together to make this business unique.
This guy saw an opportunity and a potential need that he could provide for the city of Chicago. I especially enjoyed this post because I am considering starting a restaurant after college. Where there is good food, more specifically good chicken, there is bound to be success. Great post!
This is a good example of the fact that entrepreneurship is about more than just the product. In this case, Leonard focused more on his market and location. The product he was offering was in no way new or unique, but he realized it would be in a city like Chicago with a high population of people, many of whom had likely never experienced such a product.