The idea for The Comfy® came one day when the co-founder, Michael, saw his nephew asleep on the couch with his arms and knees wrapped up in an old sweatshirt. Who wouldn’t want an oversized, fuzzy piece of clothing, that also functions as a blanket?!
In 2017, Michael and his brother, Brian started their company, The Comfy Bros, and shortly thereafter did an audition on Shark Tank in Denver. Following their success they were able to get their products into Costco, Macys, Target, and many other stores. Now, in 2023, The Comfy® is extremely popular online and often seen on social media!
My best friend, for my seventeenth birthday, bought me a Comfy, but living in the sweltering heat of Florida, there sadly were not all that many opportunities to wear it. Now, living in Pennsylvania, I can use it often as the temperatures are frequently low, and can attest to it, in fact, being very comfy!
Its really amazing to see how Micheal was able to create such a unique product just from seeing his nephew wrapped in a old sweatshirt. My sister also has a Comfy and she loves it. I wonder if there were already similar items in the market when Micheal thought of the idea of the Comfy. Overall, cool story!
It’s so cool how the Comfy started from such a simple observation! I think its common appearance in social media was also a very influential step in its success as a business. Social media marketing is vital for many companies to get initial exposure and build the brand!
This is an amazing example of how a common problem can be solved and turned into a business idea. This is something super simple that not a lot of people would even think of, but it has now become a massive industry. Really interesting.
I had no idea the inspiration behind these! Such a creative way to stay warm and cozy! This is a great example that inspiration can come from anywhere, all one has to do is take a look around them and a new idea may come their way.
Oh man, I see these things all the time, and I must have one. This company is so successful, it’s crazy that it’s only 6 years old! I love how this product is something so simple, you might think people wouldn’t bother to buy it, but it’s such a hit!