In 1946, a fast-food juggernaut was born. Founded by Samuel Truett Cathy and his brother Ben, what was originally named the Dwarf Grill, but has now turned into the 1.6 Billion dollar company as Chick-Fil-a was born in a suburb of Atlanta, Georgia was started. The brothers originally built it near a Ford auto plant with the idea of bringing in its hungry employees. And I think it’s safe to say, it worked. The brothers noticed that some of their customers were taking rolls and chicken meat and turning them into sandwiches, giving them the idea for the Chick-fil-A concept. Chick-Fil-a has had so much success because of their vision, and that was excellent customer service. In his original restaurant, Truett would close on Sundays so he and his employees could rest and worship. That still holds true today in every restaurant. Another big example of why Chick-Fil-a is so successful is their marketing strategies. Truett used humor in commercials to boost the company profile. With funny commercials like “Eat Mor Chikin.” Cathy died at age 93 in September 2014. His chain continues to thrive and open new locations. Cathy is one of the most successful Entrepreneurs in the fast-food industries history. From taking a small restaurant named Dwarf Grill and making it into what it is today is remarkable. People love to eat at Chick-Fil-a because it is always reliable and you know what you’re going to get: Great service and great food with a short time of waiting for food. There aren’t many restaurants, not fast-food or even dine-in where you can say that. That’s why every town you go in and see a Chick-Fil-a it’s always super crowded and the drive-thru line is backed up big time. During this whole covid pandemic Chick-Fil-a has flourished with sales up 54.2% since this time last year, Total company revenue was $3.8 billion in 2019 compared to $3.0 billion in 2018, an increase of 26.7 percent. As you can see it is only getting more and more popular every single year, and I really don’t expect that to change much at all in the near future. All thanks to the innovative mind of Samuel Truett Cathy.
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Part of Chic-Fil-A’s appeal is how unique they are, they have their system and they stick to it. People respect that they stay closed on Sundays, and they love how all out employees go to make the customer experience a good one. It’s such a personable chain, they take care with who they hire and it’s really amazing how close to their original mission they’ve stayed.