When Evita Robinson graduated from college, she identified herself as an artist, hoping to one day be an entrepreneur. As a new graduate, she started traveling. Paris, Tokyo, and Thailand were all places she had visited by the time she was 25. During her worldly adventures, Robinson, like many other millennials, shared her adventures with social media. Soon, she decided to create a group of a few friends she had on Facebook, in order to connect city people to a travel lifestyle. This small group she had created blew up and led to the formation of her business, Nomadness Travelers Tribe.
Nomadness Travelers Tribe is known as, “‘the first group to spearhead targeting diverse millennial travel,”‘ says Robinson. This group is comprised mostly of African American women, living in cities around the world. Some are in poverty, while others experience lavish lifestyles. Yet, they are connected with a love for travel.
Nomadness creates a family between its members with conferences, meetings, and trips that happen worldwide. The trips that this organization puts together are created for the rich and poor through different selling points based on your economical status. To prove just how popular these vacations are Nomadnessx, one travel experience they offer, has an average sell out time of 5 minutes.
Robinson proves how a passion for something, coupled with technology can, in fact, create a business. She says, ‘”If the Internet was a geographic location, Facebook would be the capital. It is where everyone is. If you can start someplace where everyone is and then push out from that point, you have the opportunity to do something special.”‘ Even though her enterprise came to her on accident, she is still a success story. She created a specific environment for a niche audience that has become extremely popular, all through social media.
This is a great example of how great ideas come through doing the things you are passionate about. In this case, Robinson stumbled on her success and created a business. I like this because it shows how success is not always centered around seeking achievement but around following what you’re good at and making the most of it, like she did.
Erin this is such a cool story. I love how the success of one entrepreneur, Mark Zuckerberg, can make so many other entrepreneurs successful. Robinson’s story is a great example of this. Especially when an idea hits globally, there’s no telling how much effect it will have on others. I also love her advice to find a popular place to start and then grow out from there. It shows she was looking for an effect, not money.
Erin, this is such a cool business! It’s so crazy how many businesses there are that some of us have never even heard of. I love when people make a business out of something they love like traveling! Also, 5 minute sell out time is absolutely amazing!! Thanks for sharing this!
This is a great example of finding success within your passions! It does not take more than an interest to create something others can be passionate about, too. I also love that this brings people together both online and in person. Thanks for sharing!