Ryan and Adam Goldston are two guys that epitomize the “Millennial Entrepreneur”. They have become some of the most innovative and interesting minds to follow in the past 5 years. Their product is one that creates greater value to an already valuable product: athletic shoes. These two brothers, born and raised in Los Angeles, found a way to create a shoe that literally makes you run faster and jump higher.
They founded a company called Athletic Propulsion Labs (APL). This company is now a global success. In 2010, within 72 hours of their basketball shoe being banned in the NBA, they sold nine months worth of inventory. Bottom line is this, their athletic shoe changed the game for all.
Due to the success of their shoes, they didn’t stop there. Not only are these guys extremely innovative, but they have a keen eye for creativity and style. Along with their shoe lines, they came out with an athletic clothing line (which has also found great success). When asked where they get their creative inspiration from, they say, “From the eyecatching things they see each day such as high preformance sports cars.”
It’s clear these two have surely found their niche and continue to develope it. Their market is very targeted which has brought them great success.
I have never heard of these guys, but their products sound very cool! I had no idea there were shoes that could literally make you jump higher and run faster. It’s crazy that they were banned from the NBA.. I guess that just shows how great they are! Thanks for sharing Tom!
So I have been looking for a pair of running shoes and this blog just sold me on it! The technology is so cool and looking more into the products show the incredible results they have had while testing. The fact that the NBA had to ban them just shows that they work and I look forward to getting my first pair in the next couple weeks now! Thanks for the post!