The Grace of BeYOUtiful’s Founding

H. Mason Nichols

Described as having “the tenacity and strength that would cause her to strive, not just survive,” Hannah Grace, the founder of BeYOUtiful, is only 13 and is running a full-on positively messaged beauty product line. Focused centrally on hot commodities like bath bombs, Ms. Grace has donated $5000 to various charities and pledged to donate 20% of all profit to JDRF, the number one research foundation for Type-1 Diabetes. Ms. Grace’s story starts when she was just 11 months old. Her parents took her to the hospital over health concerns only to have their world rocked by a Type-1 Diabetes diagnosis for their young daughter. However, that did not hold her back in any regard. In 2016 she went into a store with her dad to buy bath bombs, noticing their simplicity, her father challenged her to make her own and sell them! Within weeks she had made her own and had begun selling them at local gift shops. Not long after, she expanded online and to retail stores. Ms.Grace even has a YouTube Channel on which she does different challenges and product tests. Ms. Grace is having remarkable success with no ceiling in sight for the young entrepreneur.
Beyond her monetary success, she hopes to help others find confidence in themselves. The company is named “BeYOUtiful”, a clever play on words that reminds its consumers to be their beautiful selves. A beautiful message from a young idol that entrepreneurs of all ages can learn from. Her generosity and care for the community are a bright spot in the pandemic and the struggling economy. Her commitment to supporting families and others with Type-1 Diabetes shows her compassion for others and using her success for good. Her positive attitude and message resonate with younger generations; her beautiful, unique designs for her bath bombs are a spark.