Music is one of the centerpieces of pop-culture today. It’s also a huge part of each of our daily lives. And with our current technology we can music downloaded to our devices with the press of button. But how do we discover music? How can we share our discoveries and favorite songs with other music lovers. Leave that to the Hype Machine. In 2005, Anthony Volodkin created Hype Machine. A music website and community (now with an app), that allows users to post blogs, share music, discuss music, and buy songs and even concert tickets.
Anthony’s vision for Hype Machine was to create a community that brought all music lovers and their thoughts and opinions together. For 2005 this was revolutionary, as many music and artist “reviews” were only featured in select magazines or on radio stations. Anthony set out to make a social platform for music to fix this problem in his eyes , and Hype Machine was a success.
Hype Machine is based in New York City and along with it’s website, it uses Facebook and Twitter as its other platforms. Hype Machine has steadily grown since 2005. Hype machine has gained revenue through ads, linking songs the music retailers, and by partnering with other platforms such as Soundcloud. Anthony Volodkin created the Facebook of the music industry and has bridged the gap between customer, artist, and producer relations. Hype Machine has all of the music hype!
This is a very interesting idea. I wonder if they have had much competition over the past few years with Spotify and other music services. It seems like they might be able to survive since this connects people on a more personal and individual level. Hopefully they will be able to differentiate themselves enough to stay profitable.