Fraser Doherty is a young entrepreneur who has found his niche in making jams from his grandmother’s recipes and selling them for profit. When he was 14, he decided to start making and selling his grandmothers recipes and improved upon them by discovering how to make his jams 100% out of fruit. At 16, he presented his company by the name of SuperJam. Soon his orders became more than he could fulfill so he decided to rent out a factory for a few days each month in order to produce his monthly quota. Soon enough he was making close to $750,000 in sales and had shelf space in 184 different stores. Since 2007 when his company was founded, it has proven to keep growing not only in the UK but also all over Europe. Fraser is also a well-accomplished author and is the co-founder of Beer52, the world’s largest craft beer club. Fraser exemplifies the ability to listen to the market and provide them with what they want, whether it be through his jams or craft beer, Fraser has an eye for spotting an emerging market opportunity. He also has shown a great sense of commitment to his cause by choosing to drop out of school and pursue his businesses full time.
Thank you for this. I think so often we lose sight in the opportunity that can still be found in the food market. Even in the last few years the food industry has seen a major shift in consumer demand, from the appeal and demand for organic and gluten free options and I don’t believe this fragmented market has been completely taken advantage of. He saw an opportunity with jams and craft beer and sure has exploited those. What a great reminder that their is more opportunity in this day and age than just technology.
This is a great story! It’s hard to believe that Fraser Doherty began pursuing this business venture at such a young age. I really admire his willingness to take a risk and fully immerse himself in his business pursuits by dropping out of school to focus on his passions. In addition, Fraser really displays the ability to identify opportunities in the market and capitalize on them. Very inspiring!