The Lost Breed was started by two young entrepreneurs Anthony Lugo and Josh Levitan. This company sells apparel and workout programs. They get most of their customers from their Instagram page. Their page is filled with videos of them doing what seem to be unnecessary athletic things that I found very cool. Boasting 433k followers, their account does not lack entertainment. Whether it is motivational videos or videos of them smashing watermelons over their abs, people love to see them working hard on their fitness. They took things that they were very passionate about and turned it into a business. They came up with The Lost Breed. The Lost Breed is a group of individuals driven by hunger and ambition who are destined to reach their goals by any means. Selling very modern and sleek designed apparel, a lot of their items sell out very quickly. They have opened a gym in Connecticut, where they train as well as coach others that want to join The Lost Breed. They have been entrepreneurial because they found what they are passionate about and turned it into a good business.
Zach Rogers 10/14/2018
Its always cool to see people make a career out of something that most people wouldn’t see as viable. Their use of media platforms like Instagram has surely helped them in the long run. I’d also be interested to see how expensive their products and apparel are and what sort of margins they make on them.
I think it’s every entrepreneur’s goal to start a business doing something we love. It’s awesome to see these guys actually go out and do that. I like how their crazy videos actually stemmed the business, and not a list of business administration steps. These guys were just having fun and found a way to start a business.
I have seen their videos and have been a huge fan. I love how they saw a hole in the fitness market and put their own spin on it. These guys are insane and represent how crazy ideas can be successful.
Having a business based on what they love is something that is so important to entrepreneurs. Another interesting thing is the fact that their main following is on Instagram and that allowed them to begin their business. Nice post!
These guys are awesome! I had never heard about them before this, and watching their videos now they seem super inspiring! It seems like they are riding on the social media fitness wave, and it is super cool to see them become successful.
This is a great idea because those who are serious about fitness are VERY loyal to their workout brands. Using funny videos to gain attention and showcase their products is absolutely brilliant. This is a great niche market!