Pinterest is a widely used app and website that allows you to get inspired and find ideas for things to bake, make, wear and use! The idea for Pinterest first came to Ben Silbermann in his years post graduation from Yale. In 2009 the project to build Pinterest officially began, but the app itself never took off running until a year or so late. The phrase “patience is key” comes to mind when thinking about the beginnings of this app, and I think Silbermann would agree. Flash forward to the present, Pinterest is currently worth 1.5 Billion dollars, and is used in several countries all over the world namely the US and Asia. The creators of Pinterest are constantly coming out with new ways to improve the app and cater to the interests and desires of the users. With the most recent update being the ability to purchase things off of their app, Pinterest is now becoming a competitor with online shopping sites. According to an article about the app Pinterest recently passed up Facebook in terms likes gained from adds and promotions. In that same article Silbermann makes a point to recognize the hard work that he and his co-founder Evan Sharp had to put in along with the patience and trust that something would come of it eventually. Along with that he says that it is important to realize there is more to life than the project you are working on and it is good to think about those things in addition to whatever your work might be. It seems as if Silbermann has a good understanding of the necessity of a good work/life balance and how not having too much of one or the other can ruin a person and cause them to burn out. It is unclear what the future holds for Pinterest, but there is hope and motivation to continue impacting the world in a positive way through this app.
I used to be very active on Pinterest and have since lost interest in the app. I really liked the idea of Pinterest but I feel that most people have stopped exclusively using the app for DIY and are now just using Google or other social media platforms such as Facebook, Twitter, or Instagram for their creative inspiration.
I had not heard of the new feature where you can buy things within the app. That is an awesome idea to compete with other platforms! Also, I think this story is a neat example of how the 10/10 rule has shifted to become the 1/1 rule. I think that Pinterest has a lot of room to grow in the future with its unique platform and now this new market feature (for lack of a better term).