In todays world we see a lot of competition between music apps. There’s Pandora, Apple Music, Soundcloud, and the almighty Spotify. Daniel Ek, the creator of Spotify has recently changed the way people use music apps. Spotify was the first music app to eliminate per song costs. Ek created Spotify as a subscription based music app giving consumers the ability to download as many songs as they want for one flat rate. Ek also allows a free version of the app to be used, but with a slight inconvenience, advertisements. Growing up, Ek created websites for different companies and then dropped out of school to work on different business ventures. He was a very good student and was always interesting in new technology. Ek is now the CEO of Spotify and runs operations. Ek is proud to say his company was the first company to allow free streaming, leading to the discouragement of piracy and illegal downloading of music.
From a very young age, Ek was always interesting in business and making money. By the time he was 18 years old he was managing a business of 25 people by creating websites. Ek is extremely driven and always wanted to do something. After he had become a millionaire he still wasn’t satisfied and wanted to do something else, then the creation of Spotify came about. Ek saw a problem and created a solution, Ek did not like pirating of music and didn’t like the illegal downloading of music so he created an app that is better than all others. He is very innovative in the sense that he created a brand new type of app that would change the face of music forever. Ek also took a huge risk by going against the flow of the other music apps and he ended up changing the way music apps will be forever. As well as taking risks with Spotify, Ek also dropped out of school, which is very risky itself. Ek is an extremely entrepreneurial individual and has a very entrepreneurial mindset when going after projects. Ek is never happy with the way things are and is always striving to improve them.
Spotify has changed the music industry forever. It is incredible that there is a free option, and thank God for the student discount. I listen to music most of the day and I love that Spotify has become what it has. I remember when the app showed up in the app store. I love the selection of the app. This innovator saw more than one problem and solved many of them. In the early 2000’s piracy of music was at an all time high. Moves like this app have stopped a lot of that piracy. this way the artists still get the money they deserve for their art.