Roolee is a trendy and boutique fashion and lifestyle brand founded by Kylee Champlin. In addition to women’s clothing, her store sells kids and baby clothing, accessories, home décor, and gifts.
Champlin was a graduate of Utah State University. In 2013, after working at a local boutique for several years, she was given the opportunity to buy it. Inspired by a lack of desirable shopping options in her hometown, she decided to give it a unique flair and make it her own. Since then, Roolee has grown into brick-and-morter locations, developed an online shopping empire, and began construction on their headquarters.
Although she makes it seem like an easy task, Champlin admits that being a millennial entrepreneur hasn’t always been a cake walk. In an interview on Roolee’s blog, she admitted that in the beginning, there was nobody to answer her questions or give her guidance, so a large part of their growth came from trial and error. Champlin advises new business owners to “[not] get discouraged and remain patient. Success takes time. Hard work and talent will get you there, but you can’t do it alone, and it doesn’t happen overnight.
In addition to Champlin’s professional accomplishments, she is also passionate about women loving and empowering each other. Roolee has partnered with and donated profits to the Foundation for Women’s Cancer, as well as developed their own social media movement— “A World of Sisters.”
The way that Champlin has integrated and revolutionized millennial boutique fashion is remarkable. She is continuing to innovate and adapt, which is why Roolee is one of the most popular niche brands, and she’s one of the most influential millennial entrepreneurs.
I think it is really cool how she took something where she was established and crafted it to be something she was passionate about. It is also interesting, how she mentions so much of her growth comes from trial and error. That seems to be a huge part of entrepreneurship: going through those experiences of trial and error and moving past them and growing from them.
Personally i don’t know much about fashion or boutiques but this sounds interesting. I am more interesting in what her spin on the boutique store is. What a great opportunity to be in the position to buy a store in something that you love. This story is can also be inspiring to keep pushing to your idea or business, or just in general to keep working hard to what you love and it’ll work out.